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09.2007

Massachusetts Beverage Business

archivedPromotions

CROWN ROYAL

CROWN ROYAL's running "Legends of the Purple Bag", a contest seeking out the most creative works made from the brand's iconic purple bag. From now through December 31, consumers 21 and over can submit pictures of their creations via mail or online entry at crownroyal.com/legendary. Participants are eligible to win a grand prize of "legendary" trips to both Los Angeles and New York. The weekend in Los Angeles includes a "movie night" with Hugh Hefner and a private tour of the Mansion with a Playboy Bunny. The weekend in New York includes a day of VIP treatment at the ESPN Zone and a tour of ESPN headquarters in Bristol, Connecticut. There are no limits on number of submissions, as long as the purple bag is incorporated into the entry. Past creations have ranged from winter hats and sport jackets woven entirely from the purple bags, to car interiors and sofa covers lined with them. For every submission received Crown Royal will make a donation to RADD, the entertainment industry's voice for road safety to help the fight against drunk driving.

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