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04.2008

Massachusetts Beverage Business

archivedPromotions

Heineken USA

Heineken USA’s Heineken New Legends Concert Series, a cornerstone of the Apollo Theater’s performance schedule, is part of a two-year agreement in which Heineken will be the Apollo’s official beer sponsor.  In addition to the series, Heineken will create the Heineken Lounge, a bar and refreshment area in the lobby of each level of the theater.

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