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04.2008

Massachusetts Beverage Business

archivedPromotions

Estamos Unidos con un Proposito

Diageo announced the 2OO8 launch of the Estamos Unidos con un Proposito (We Are United with a Purpose) campaign, and its partnership with the National Council of La Raza (NCLR).  Diageo‚Äôs leading premium brands will donate 35 cents for each 75Oml purchased, up to $25O,OOO, to improve financial literacy among Latinos in the United States.

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