Evan Williams Kentucky Straight Bourbon Whiskey
Evan Williams Kentucky Straight Bourbon Whiskey is enhancing its fishing themed marketing campaign through a new sponsorship of pro bass angler Russ Lane. Lane adds a second Bassmaster Elite Series professional to Team Evan Williams, joining the mediagenic Jason Quinn in running Evan Williams-wrapped bass boats and wearing prominent Evan Williams logos. Lane will help promote Evan Williams through full-wrap boat and truck signage, prominent logo positioning on his tournament jersey and cap, and promotional appearances. Evan Williams will continue its print advertising campaign during the sponsorship in publications such as Sports Illustrated, Field & Stream and Bassmaster.