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05.2008

Massachusetts Beverage Business

archivedPromotions

HEINEKEN USA

HEINEKEN USA entered into a multi-year deal with TD Banknorth Garden to create “The Heineken Boardroom”, a prime seating area within Boston’s Garden.  The newly branded Boardroom was a product of the multi-million dollar revitalization of the luxury seating areas.  Membership offers guaranteed access to all Garden events, in an all-inclusive luxury setting.  Located on the west end, The Boardroom is the most upscale location in the arena.

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