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08.2008

Massachusetts Beverage Business

archivedPromotions

AMSTEL LIGHT

AMSTEL LIGHT unveiled its new marketing campaign based on the brand’s brewing tradition and free spirit of its birthplace, Amsterdam.  The campaign is anchored by the statement “One Dam Good Bier” –  a line that speaks to the premium beer’s Amsterdam roots by linking the spelling of the word “Dam” to the Dam in Amsterdam.  Consumers can also visit www.amstellight.com to experience the campaign through unique interactive experiences that allow for full immersion into the birthplace of Amstel Light.  The revamped website includes unique videos, information on upcoming events and promotions, downloadable ring tones, wallpapers and screensavers. 

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