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10.2008

Massachusetts Beverage Business

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COURVOISIER COGNAC

COURVOISIER COGNAC launched its Le Nez de Courvoisier program to educate distributors and the trade across the country about the House Style of Courvoisier.  Le Nez (“The Nose” in French) enhances the cognac tasting experience by focusing on the sense of smell, which drives taste and creates greater and deeper appreciation for the highly aromatic style of Courvoisier.  Working with the sales force, National Courvoisier Brand Ambassadrice Stephanie Mills will tell the history of Courvoisier, instill the passion of Jarnac and educate participants on the many Courvoisier marques.  It will be brought to life through an informative, interactive experience featuring the Le Nez de Courvoisier Aroma Kit, which features various scents.

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