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11.2008

Massachusetts Beverage Business

archivedPromotions

The Glenlivet

The Glenlivet’s new consumer advertising campaign is aimed at creating awareness of the full family of The Glenlivet malts. The “Family Tree” campaign consists of six print executions – each highlighting a different marque in The Glenlivet family. The campaign will debut with a full schedule of consumer publications that reach a predominantly male target audience.

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