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01.2009

Massachusetts Beverage Business

archivedPromotions

JACOB’S CREEK

JACOB’S CREEK and 2Oth Century Fox have formed a global partnership for the Baz Luhrmann film Australia.  The wine brand will achieve global reach with the film’s international release across participating markets including Australia North America, Europe, and Asia.
To drive global sales of Jacob’s Creek, encourage interaction with the brand and promote the film to movie audiences, a full complement of promotional activities has been developed including a Jacob’s Creek print and online advertising campaign; a consumer sweepstakes to “Win the Ultimate Australian Experience”; retail tastings; movie screenings; and co-sponsored events with 2Oth Century Fox that coincide with both the movie release and DVD release.

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