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02.2009

Massachusetts Beverage Business

archivedPromotions

LEBLON CACHACA

LEBLON CACHACA
Carnaval (Portuguese for Carnival) is Brazil’s most famous holiday – and for four days before Lent (February 2O) Brazil is partying!  For Carnaval 2OO9 Leblon Cachaça is transforming its trade mark green and yellow Live Love Leblon and Live Love Carnaval into party POS.  For off-premise, there are window display materials – Live Love Leblon box wrapping paper, background wrap paper with images of Brazil and Leblon window static clings.  Also, case cards and tear pads featuring recipes and directions on how consumers can order their own Leblon Carnaval Party kits will be available.  The Kit is complete with green masks, stirrer sticks, muddler, Bon fim, napkins, green beads, a Leblon Carnaval CD with samba music, and cocktail recipes.  Consumers can order the kit at www.liveloveleblon.com for $25. On-premise Leblon Cachaça Carnaval materials include green masks, stirrods and long glowstick, muddlers, Bon fim, napkins, green beads, Carnaval CDs, Live Love Leblon pennants and stickers, tissue paper, and green grass.

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