STOLICHNAYA is running a new ad campaign – an urban frontier concept – featuring intriguing body language suggestive gazes and rebellious poses that envelop a curvy capital “S” taken from the Stolichnaya name that is written across the label and introduced as the new icon for the brand. Each image features copy like “who will be your accomplice tonight”, “smooth like an alibi”, and “everybody is somebody’s secret”. maxim and elle are on the media plan as well as more niche publications such as nylon and bpm. Banner ads will appear online at sites including Flavorpill/ArtKrush, Thrillist and Urban Daddy. The newly re-vamped Stoli.com website features a 3D animated history of Russia and a mixology section with recipes and entertaining ideas.