JAMESON IRISH WHISKEY
JAMESON IRISH WHISKEY has launched a projection campaign featuring a series of interactive outdoors ads that will engage in social discourse with people on the street. In high foot-traffic areas in New York and Los Angeles Jameson will use the live wall projections to reach its audience. Jameson is projecting outdoor ads (without the interaction at this stage) in Boston, Chicago, Denver, and Minneapolis. The brand also has a new radio ad as well as a trade communications initiative that demonstrates how the brand can boost retailers’ profitability. The campaign includes a “Management Tool for the Irish Whiskey Category” that provides a fact-based story on the accelerating growth and the additional potential of the fastest growing spirits category, while giving retailers and on-premise operators specific ideas on how to leverage that success to improve their bottom line.