CAMPARI is running a worldwide multimedia campaign and has released its annual “Club Campari” calendar. Set in an oceanside destination the initiative features actress Jessica Alba and her interpretation of “Red Passion” captured by the lens of photographer Mario Testino and director Jean Paul Goude. The collaboration resulted in seventeen snapshots, one international television commercial and an online experience. In addition, thirteen of Testino’s shots will appear in a limited edition calendar, of which only 9,999 copies are printed and distributed internationally. The calendar is celebrating its tenth anniversary this year.