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03.2009

Massachusetts Beverage Business

archivedPromotions

Jim Beam Bourbon

Jim Beam Bourbon is running a user-generated social media contest named The Remake, in support of the recent airing of The Girlfriend television commercial.  Consumers are being challenged to create their own, original commercial remake by imitating, spoofing and/or improving upon the Jim Beam The Girlfriend, The Tragedy or The Party commercials posted on jimbeam.com/theremake.  Consumers have the option to use a Director’s Toolbox of pre-approved fonts, sound clips and logos to create their innovative videos.  Personal promotion buttons and embeddable content will allow both contest viewers and participants to start their own viral campaigns for their favorite video through social media sites.  The online contest runs through March 21.  The five top-scoring video remakes will be deemed finalists and included in a public voting event on jimbeam.com/theremake from April 8 to May 8.  All eligible submissions will be reviewed by a panel of judges based on creativity, use of humor and originality.  One grand prize winner will be awarded a cash prize of $25,OOO and a trip for four to Las Vegas, Nevada.  Four runners-up will receive a Sony HD digital video camera.   Winners will be selected on a combination of public vote and judges’ criteria.  There will also be a “Best Story” category for the individual who best uses humor, creativity and originality instead of fancy video production equipment to create a successful commercial.   The prize for “Best Story” is a Flip Mino video camera.  Online entries must be transmitted and received by March 21.

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