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03.2009

Massachusetts Beverage Business

archivedPromotions

THREE OLIVES VODKA

THREE OLIVES VODKA is running a multi-million dollar ad campaign that depicts the idea that drinking premium vodka should be fun and exciting.  In addition the brand is unveiling new packaging featuring sleek, frosted bottles that provide a contrast to the colors peeking through the martini-shaped “window” on the front of the label.  Designated “Three-O” by its fans, the brand has incorporated this nickname into the new bottle designs and made it the central theme of the campaign which is set to debut in March issues of magazines such as maxim, us weekly, out, and cosmopolitan.  It will also be supported in out-of-home along with online ads featured on heavily-trafficked websites including Perez Hilton and Facebook.  Additionally, a major online promotional campaign will be launched in search of Three-O’s next “O-Face”: consumers will be invited to upload their picture and ultimately create their own O-Face ad with the hopes of winning a cash prize of $1O,OOO and becoming part of the next O-Face campaign. 

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