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Massachusetts Beverage Business



ABSOLUT VODKA has launched Recognize the Moment a campaign that encourages consumers to accept responsibility for their decisions by highlighting common excuses used to justify irresponsible alcohol consumption.  Through interactive mobile, video and social networking channels, the campaign provides easy-to-use tips and tools people need to make responsible decisions when drinking.  Visitors to can: “Text the Moment” and send themselves a personalized text message reminder to consume responsibly; become a fan of Recognize the Moment on Facebook and poke their network of friends with a reminder to enjoy with Absolut responsibility; scan the video library to watch testimonials from individuals around the country sharing tips for how they prepare and act responsibly while drinking; and read data compiled from several expert organizations about moderate drinking standards in countries across the globe, and the influence of physical characteristics on how alcohol can affect them.

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