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05.2009

Massachusetts Beverage Business

archivedPromotions

LIVINGSTON CELLARS WINE

LIVINGSTON CELLARS WINE has teamed up with ’7Os sitcom television star Joyce DeWitt to launch the national Living the Livingston Life program.  Most famously known as “Janet” on ABC-TV’s series Three’s Company, DeWitt will join Livingston Cellars Wine in toasting modern-day, adventure-seeking Boomers.  To launch this program, the Livingston Cellars Airstream trailer will travel to key markets coast-to-coast throughout the year.  At each event Boomers will be invited to complimentary wine tastings, celebrity meet-and-greets, memorabilia and autograph signings, and interactive games.  The Airstream will make its final destination along the famous Las Vegas strip, appearing at the AARP Life @ 5O+ event in October.  DeWitt will be traveling with Livingston Cellars wine and sharing her real-life experiences on how to Live the Livingston Life at selected Airstream appearances, drawing upon her past experience as a television star, and her current role as a community activist, performing arts educator and a regular on- and off-Broadway stage actress.  In addition, consumers across the country are invited to share how they are “Living the Livingston Life” via a national essay contest, where the grand prize winner will receive an all-expenses paid trip to California wine country.  Entries are being accepted through December 31.  All essays must be 25O words or less and explain how each individual embodies the four core values of the Livingston Life: 1 being an individual; 2 staying connected to friends/family/communities; 3 discovering your new world; and 4 making a difference to others.  For more information visit www.thelivingstonlife.com/winecountry.

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