Massachusetts Beverage Business



The International Institute for Alcohol Awareness (IIAA) has launched “Be WISE” a program aimed at curbing underage and problem drinking on college and university campu e unique challenges of alcohol abuse in their communities.  The program calls on university administration officials, faculty, parents, students, retailers, and law enforcement to mobilize together to eliminate underage and problem drinking.  Be WISE provides relevant, action-oriented, evidence-based tools for addressing alcohol abuse.  IIAA conducted extensive research on programs that have been effective– culminating in the a best practices toolkit and a website,  Beam Global Spirits & Wine funds the program effort.  The Be WISE program launched at an educational summit held in Frankfort, Kentucky, along with 19 Kentucky colleges and universities.  It was facilitated by IIAA, Beam Global Spirits & Wine and the Kentucky Network for Collegiate Substance Abuse Prevention.

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