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07.2009

Massachusetts Beverage Business

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archivedPromotions

RED STAG

by Jim Beam the new cherry-infused bourbon, is partnering with superstar Kid Rock, as the headline sponsor of Kid Rock’s 2OO9 Rock N’ Rebels Tour, which will hit 25 cities across North America this summer.  Fifty cents from every ticket sold for Kid Rock’s upcoming concert tour will be donated to Operation Homefront, a non-profit organization that provides assistance to America’s military veterans returning home to their families.  Kid Rock kicked off the partnership on June 14, when the Detroit native served as Grand Marshal of the NASCAR Sprint Cup Series LifeLock 4OO race at Michigan International Speedway.  Through their support of Operation Homefront, Red Stag and Kid Rock will help fund emergency aid, moving assistance, computer programs and care packages in local chapters throughout the country.  Throughout the summer, Red Stag will be offering consumers in select markets access to a free Kid Rock download, as well as opportunities for VIP passes, access to post-show meet-and-greets, and Red Stag merchandise.  Consumers will also have a chance to enter the “Call of the Wild” sweepstakes, which will grant one winner and three friends an all-access weekend to see Kid Rock perform live in Las Vegas, among other prizes.  The sweepstakes runs from July 6 to August 31 and will be available through mobile text messaging (SMS) as well as online at www.TheRedStag.com.  Entry into the sweepstakes can also be found at www.jimbeam.com, as well as on Facebook through the Red Stag and Jim Beam fan pages. 

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