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08.2009

Massachusetts Beverage Business

archivedPromotions

18OO TEQUILA SELECT SILVER

American rapper and record label founder Rick Ross and his crew Triple C’s are the new Brand Ambassadors for 18OO TEQUILA SELECT SILVER.  Kicking off with a video and photo shoot Ross & Triple C’s will endorse the first and only 1OO proof clear tequila on the market.  Ross rose to fame with his hit Hustlin’.  Then Def Jam president and veteran rapper Jay-Z signed Ross to the Def Jam label and later brought the “Miami Hustler” on tour.  Since then, the Ross’ debut album “Port of Miami” shot to #1 on the billboard album chart, and his follow up “Trilla” remains on the billboard Top 1OO R&B/Hip Hop Albums chart.

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