Massachusetts Beverage Business


U.S. Drinks Conference

The 3rd annual U.S. Drinks Conference 2OO9 is being held this year in New York City on October 13 and 14. The conference is a comprehensive guide for beverage alcohol brands to learn how to navigate the complexities of the U.S. wine, spirits and beer market.
This year’s format is being changed to include more panel discussions and audience Q & A. The speaker list features a wide range of key industry executives representing suppliers, distributors, independent and chain off- and on-premise retailers, as well as participants from regulatory agencies including the TTB and the N.Y. State Liquor Authority. Speakers include: Bruce Levine, VP Sales Strategies Charmer Sunbelt; Chris Adams, EVP, of Sherry-Lehmann; Michael Waterhouse, CEO, DylanPrime; Mark Teasdale, President, Proximo Spirits; Leonardo LoCascio, President, Winebow; and Chris Steffanci, SVP, Heineken.

In addition to covering topics such as the three-tier system and distributor consolidation, the conference will address the following questions, among others:
• What are the steps I need to take to enter the US market?
• What are the trends in the US market on- and off-trade and how can I use this information to decide how, when and where to market my product?
• With US distribution consolidating so rapidly, what are the options for new suppliers?
• How much money do I need to spend, for what period of time, and how to allocate to key functions such as POS, advertising and sales support?

Visit for details on registration, agenda and speakers.

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