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10.2009

Massachusetts Beverage Business

archivedPromotions

LX.TV

is gearing up for season two of the popular “On The Rocks: The Search For America’s Top Bartender” series, featuring ABSOLUT VODKA.  The series follows a nationwide search for America’s best and brightest master mixologists and will be featured, for the first time ever, on-air.  Additionally, LX.TV and Absolut are launching a multi-platform promotional campaign on-air, online and out-of-home to spread the word to bartenders and interested consumers.  Each episode will highlight different mixology-specific challenges in which the chosen contestants will demonstrate their talent, knowledge, speed, accuracy, and agility.  Throughout the three episodes, the field will be narrowed down to the crème de la crème of the bartending bunch, and the winner will be announced and awarded $1OO,OOO and the title “America’s Top Bartender”.  The three, 3O-minute episodes will air on several of the NBC owned-and-operated stations during the late night time-period on November 7, 14 and 21, after “Saturday Night Live” in most markets.  Details and updates for season two, including all casting information, will be available through a variety of media, including the LX.TV website lxtv.com/ontherocks; Absolut Top Bartender Facebook page; blogger outreach; Twitter networks; bartender Facebook groups; trade publications and LX.TV on-air promotions.

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