Massachusetts Beverage Business



has launched “Get Wicked”, a nationwide Halloween promotion.  The focal point of the campaign both on- and off-premise will be the Midori Spider’s Kiss Cocktail, a blend of Midori Melon Liqueur, SKYY Vodka and fresh lemon juice garnished with a chocolate web pattern and dripping with grenadine blood on the side of the glass.  “Get Wicked” off-premise displays will include case cards with Spider Kiss coupons that offer a $5 mail-in rebate or $3 instant rebate on the purchase of both Midori and SKYY Vodka in markets where legal.  Specialty recipe bottle neckers featuring the Spider’s Kiss will also be on display.  During Halloween week, Midori will kick off a “Get Wicked” cocktail and
shooter program on-premise.  In addition to the Spider’s Kiss cocktail,
the promotion will be supported by a shooter program with recipes such
as the Midori Venom,  She Devil, Ghost Chaser, Gangreen, and Scoobie Snax.
POS materials include glow “Midori Venom” fangs, light up green devil horns, green light bulbs, recipe magnets, gothic spiked collars, wicked light table tents, t-shirts, and posters.  Midori will offer a comprehensive calendar of promotional support, sampling events, digital media,ww and PR for all the activities.

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