18OO SILVER TEQUILA
18OO SILVER TEQUILA has launched a new ad campaign featuring The Sopranos star Michael Imperioli. In a series of spots, Imperioli brandishes his signature tough guy image while lamenting that tequila has lost its way and become too serious. The intent is to highlight 18OO Silver as being approachable and fun while still being of a superior quality. The new $15 million ad campaign is running on top cable channels including ESPN and Comedy Central. Additionally, the brand is planning major buys of interactive, expandable rich media on SportsIllustrated.com and Yahoo! Sports, showcasing the complete collection of television spots, to round out a full television, print, online, and out-of-home campaign.