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11.2009

Massachusetts Beverage Business

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GUINNESS

GUINNESS has released a new iPhone App: the Guinness Pub Finder – US.  The new app is divided into several sections: “Locate a Pint” uses GPS to locate the consumer and the pubs serving Guinness nearest to their current location.  It then provides name, address and telephone number of the pub chosen, access to directions, and an email setup.  “Know Your Pint” provides a tutorial on the 6 Steps to Creating the Perfect Pint, and also includes a ruler that can be used to ensure that the head of the pint is up to Guinness quality standards.  “Fun Extras” includes animated screensavers.  “Responsible Drinking” provides consumers with the DRINKiQ resource which shares important facts about alcohol to aid responsible choices.  Consumers can expect periodic updates to the iPhone App that will share the latest from Guinness – everything from the newest promotions to value-adds like mini-games or quiz questions.

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