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01.2010

Massachusetts Beverage Business

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HEINEKEN USA

recently celebrated its 14 year relationship with the Congressional Black Caucus Foundation (CBCF) at the Foundation’s annual CBCF Spouses dinner held at The National Museum of Women in the Arts in Washington, DC.  During the dinner, Heineken USA and the CBCF presented 12 scholarships, to students 21 years of age or older, who are pursuing careers in the performing arts, music and related fields.  Since the program was launched in 2OOO, more than $2OO,OOO in scholarships has been awarded.  Heineken USA has reinforced its commitment to the responsible consumption by airing a responsibility video message during the event festivities that included a “Let a stranger drive you home” commercial and message.  Gala guests were encouraged to utilize the its Safe Call Program to get home that evening.

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