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01.2010

Massachusetts Beverage Business

archivedPromotions

NEWCASTLE BROWN ALE

is running its Your Beer. Your Label. promotion.  Beginning in February, they’ll give consumers the canvas, tools and forum to express their “one and only” self by creating their own personalized Newcastle Brown Ale labels.  Newcastle destinations will be created at retail and online where consumers will have the opportunity to create and showcase their labels in the online gallery.  POS materials will include 3D pole toppers and display enhancers and customizable bottle label stickers in-pack on specially marked 12-packs.  Special consumer offers will include IRCs and MIRs on the purchase of Newcastle 6- or 12-packs and party snacks.  Online, at newcastlebrown.com/yourlabel, consumers will find a promotional landing page where they can enter a label design interface to create and print their own label design.  The site also invites them to submit their designs to the gallery where they can be viewed and considered in the label design contest overlay.  At the end of the program, the top designs will be selected, unveiled on the beer’s website and celebrated at local Newcastle Brown Ale events.

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