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02.2010

Massachusetts Beverage Business

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thebar.com

Diageo has launched a mobile version of its website.  Like its parent URL, it will offer an extensive database of over 75O drink recipes, supported by the range of the Diageo portfolio.  The site features an easy-to-use search engine that allows consumers to find the right drink based on their criteria – by occasion, spirit type or brand – including holidays or themes, ingredients or non-alcoholic.  A new feature called Quick Drinks gives consumers fast and easy drink solutions.  Consumers can also save recipes to their own profile on the site to access while shopping.  In addition to seasonal offers throughout the year, the site provides a store locator in states where legal.  The site also features “party smart” tips to promote responsible drinking.

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