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02.2010

Massachusetts Beverage Business

archivedPromotions

SOBIESKI VODKA

Imperial Brands has announced a multi-year partnership agreement with actor and producer Bruce Willis to promote SOBIESKI VODKA in North America, extending the relationship globally.  As a part of the long-term investment, Willis has acquired 3.3% of Belvédère SA – the owner of Sobieski Vodka.  Through its straightforward Truth in Vodka campaign, Sobieski urges consumers to focus on what’s in the bottle – not gimmickry marketing or fancy packaging.  The partnership includes the usage of Willis’ images in advertising as well as personal appearances in various events.

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