Massachusetts Beverage Business


Pernod Ricard USA has re-opened its online bartender training program: BarSmarts Wired.  The program is the 1OO% online and more broadly-reaching phase of the partnership’s successful BarSmarts – a comprehensive bartender training, education and certification program.  Wired is open twice a year in two-month intervals.  Unlike BarSmarts Advanced, which is the “invitation only” sister program, Wired offers any bartender with interest in the craft an opportunity to participate and become certified through a password-protected web-based platform.  Candidates are directed to register at where they can download content, complete assignments, take exams, and gain certification within the time frame specified.  The program covers topics including Spirits Knowledge & Tasting, Industry History, Cocktail Knowledge & Technique, Bartending for Career Advancement, and Service & Profit.  The cost to participants is $45 and includes a BarSmarts messenger bag and complete set of professional bar tools, which are mailed upon registration.  Individuals 21 and older interested in taking the online course can learn more going to Enrollment is open through March 31.

Back to the top »