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03.2010

Massachusetts Beverage Business

archivedPromotions

Laphroaig Islay Single Malt Scotch

has announced its 2O1O official sponsorship of the United States Curling Association (USCA) in time for this year’s Winter Games.  Curling, often referred to as ‘chess on ice’ or ‘winter golf’, originated in Scotland in the early 16th century and has recently gained a significant following in the US.  The sponsorship kicks off a year-long celebration of Scottish heritage by Laphroaig.  Whisky enthusiasts can visit Laphroaig.com to register as a Friend of Laphroaig and receive updates regarding the sponsorship and regular product news.

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