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04.2010

Massachusetts Beverage Business

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archivedPromotions

Jim Beam Bourbon

Jim Beam Bourbon and military charity Operation Homefront have kicked off “Salute Soldiers with the Spirit of America” – a program designed to welcome home the troops returning from tours of duty, support those still on duty overseas, and give service members and their friends memorable experiences throughout the year.  As part of the program, Jim Beam has launched a contest in which those of legal drinking age may nominate LDA service members for a chance to win VIP, legendary experiences at a high-profile sporting or music event.  Through June 21, friends and families of the troops can submit nominations of up to 25O words, in English, at jimbeam.com or the Jim Beam Facebook fan page (facebook.com/jimbeam) describing why their friend or family member in the military deserves to be honored by Jim Beam.  The Grand Prize winners and their nominees will receive special treatment and exclusive access to one of the following events: 1 The thoroughbred stakes race at Churchill Downs on May 1 as well as a visit to the Jim Beam distillery and a VIP bourbon tasting and meal with Fred Noe, seventh-generation Jim Beam distiller and great-grandson of Jim Beam.  2 The final two days of a major golf championship at Pebble Beach this June 19 and 2O.  3 A home game for a professional baseball team on Chicago’s South Side on July 1O.  4 A Kid Rock concert and the opportunity to meet Kid Rock in 2O1O.  Additionally, Americans can show their support by texting the word SALUTE to 9O999 to add $5 to their phone bills as a donation to Operation Homefront, a nonprofit organization providing emergency and morale assistance to troops, to the families they leave behind while they serve, and to wounded warriors when they return home.  They can also share their own virtual toasts (or personal messages) on the Jim Beam Facebook fan page.

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