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07.2010

Massachusetts Beverage Business

archivedPromotions

THE GLENLIVET

has signed with PLAYBOY GOLF as the national presenting sponsor of the 2O1O Playboy Golf Scramble where participants compete on specially selected courses at the local level for the honor of reaching the annual national finals in Southern California.  All Playboy Golf events raise money for local charities, feature a VIP pre-party and are hosted by Playboy Playmates and Girls of Playboy Golf.  As presenting sponsor, The Glenlivet will have branding presence at 15 local Playboy Golf Scramble events as well as the highly-anticipated Playboy Golf Finals that will take place in March 2O11.  The Glenlivet will have a sampling table and brand ambassador on-site at each event.  Additionally, the brand will have three dedicated holes at each golf tournament, specifically holes #12, #15 and #18 to correspond with the single malt’s 12-, 15- and 18-year-old age offerings.  The tournament will be in Boston September 26 and 27.  For complete Playboy Golf Scramble Rules, visit playboygolf.com.

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