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08.2010

Massachusetts Beverage Business

archivedPromotions

EARLY TIMES KENTUCKY WHISKY is running its popular “Reel in a Million” contest again.  The winner will receive a fishing trip to Lake Erie in Buffalo, New York for a chance to catch a tagged bass worth one million dollars.  Early Times will lend the help of Team Early Times’ Kevin Wirth, one of the world’s top-ranked anglers, as his or her fishing partner for the day.  Together they will try to reel in 25 tagged bass connected to great prizes including the “Big Cash Bass” worth one million dollars.  Consumers can enter online at earlytimes.com, or by mail using entry forms available in-stores.  Early Times will select a winner in early August and the “Reel in a Million” event will take place on September 25.  The winner and one guest will be provided with travel to Lake Erie along with two nights accommodations.  Entries must be received by July 31.  In addition to the million-dollar tagged bass, the angler is eligible to pull in the other 24 tagged fish all which are connected to prizes including a Triton VT17 bass boat and various gift certificates.  Whether it is Wirth who catches a tagged bass or the sweepstakes winner, Early Times will give all prizes and money to the winner of the contest.  For full sweepstakes details visit teamearlytimes.com.

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