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09.2010

Massachusetts Beverage Business

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archivedPromotions

GREY GOOSE

GREY GOOSE Entertainment, the United States Bartenders Guild (USBG) and the Sundance Channel will be presenting Beyond the Bar, a series of vignettes celebrating bartenders from around the world.  After hundreds of bartenders put their cocktail creativity to the test, a group of twelve characters were selected as the world’s best.  In the six-part series airing this fall during Grey Goose Entertainment’s series Iconoclasts, each documentary short will explore two personalities behind the bar and highlight one of the many roles he or she brings plays “beyond the bar”.  Invited to partake in onscreen auditions, contenders shared their lives, their stories and offered their perspectives on the hospitality industry.  After an elimination process, USBG and Sundance Channel selected twelve mixologists for their style, creativity and overall originality.

The Selected Bartenders
April Wachtel, Boston Evan Hawkins, Atlanta
David Ortiz, Miami
Joaquin Simo, New York
Scott Baird, San Francisco
Eric “ET” Tecosky, Los Angeles
Charles Joly, Chicago
Eddie “Lucky” Campbell, Dallas
Tony Abou-Ganim, Las Vegas
Danny Valdez, New Orleans
Willy Shine, New York
and Lauren Mote, Vancouver.

Beyond the Bar was filmed during Tales of the Cocktail, the five-day festival of cocktails, cuisine and culture held annually in New Orleans.  The series will air this fall on Sundance Channel as part of the 5th Season of Iconoclasts, which debuts on October 2 at 9pm.

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