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10.2010

Massachusetts Beverage Business

archivedPromotions

STOLICHNAYA VODKA

“Could you be the next Stoli Original?”  STOLICHNAYA VODKA is asking this question to consumers as part of the brand’s search for the next Stoli Original, a key consumer component of the “Would You Have a You Have a Drink With You” ad campaign which launched with celebrity Originals Hugh Hefner and Julia Stiles.  Running through December 14, Stoli has debuted an online casting call through facebook.com/stoli in which individuals 25-years-old and older apply for a chance to be featured in the ad campaign and receive a fee of $25,OOO.  On November 1, thirty finalists, selected from the online entries, will be asked to submit a two-minute online audition video in which they illustrate their originality and pioneering spirit.  The brand will select the next Stoli Original based on their favorite ground-breaking video.  The winner will be announced on December 14 and will be featured in digital ads breaking in 2O11.  The campaign is supported with a targeted online media campaign which features high impact “Live a Life of Flavor” flash display ads on websites including dailycandy.com, thrillist.com, playboy.com, urbandaddy.com, and blackbook.com.  For additional information visit facebook.com/stoli. 

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