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10.2010

Massachusetts Beverage Business

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archivedPromotions

CROWN ROYAL

 with the help of legendary football coach Jimmy Johnson, is running the first-ever “Crown Royal Jimmy Bowl”.  The day after the Super Bowl, two fans and their team of four friends each will hit Cowboy Stadium in Dallas for a game of flag football.  Two-time world champion coach Jimmy Johnson will be offering up tips to the teams throughout the game.  In addition to an all-expenses-paid trip to Dallas, each team will receive a VIP tour of the stadium, meet the world-renowned cheerleaders, enjoy a celebratory meal, and watch footage of their game on the Jumbotron.  Throughout the fall, Johnson will be providing some of his best training tips for football, and life, in a series of 1O vignettes housed at crownroyal.com/football.  With titles ranging from “Positive Thinking” and “Jimmy Johnson’s Hair” to “End Zone Dances” and “Longevity”, Johnson shows off his improvisation skills in a locker room setting.  Contestants can enter by uploading a 45 seconds or less video that shows what they’ve learned from Johnson’s inspirational training videos, or by writing a 1OO word or less essay as to why he should pick them as one of the lucky winners.  Entries will be accepted through November 3O.  For official contest rules and regulations, visit crownroyal.com/football.  Online fans can also get tailgating recipes that feature Crown Royal, learn more about Johnson and check out their competition by viewing others’ entries.

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