has a new ad campaign “Skyy Sexy”. Shot by renowned photographer Raymond Meier, the ads feature vivid imagery borrowing heavily from the pop-art movement. The print campaign consists of five executions, each showcasing a different interpretation of Skyy’s brand image with the cobalt blue bottle serving as the focal point. The ads will appear in a variety of consumer print and spirits industry trade publications, such as cosmopolitan, espn, maxim, instyle, out, rolling stone, marketwatch, beverage dynamics, and tasting panel. Those will be followed by additional print publications, as well as online executions, billboards, transit, and large-format wall installations in the US through the end of the year. The campaign will roll out globally in 2O11.