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11.2010

Massachusetts Beverage Business

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DIAGEO

has launched a new iPhone app for its cocktails site, thebar.com.  Available on the iTunes US App, it’s compatible with all iPhone, iPod Touch and iPad devices in the US.  Phone users can use the app to find out where to purchase their favorite spirits, beer and wine brands in local bars and liquor stores.  Like thebar.com, the app has an extensive catalogue of cocktail recipes supported by the Diageo portfolio including Captain Morgan, Guinness Draught, Johnnie Walker, Jose Cuervo, Smirnoff, and Sterling Vineyards. A quick shake of the app’s cocktail shaker will bring up a cocktail recipe.  Users can also find local bars, clubs and restaurants; search for drink recipes by ingredient, keyword, brand, etc.; share drink recipes with friends through Facebook and email; save favorite drinks to their thebar.com profile; and check out facts and tips about responsible drinking with the DrinkIQ applet.

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