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01.2011

Massachusetts Beverage Business

archivedPromotions

“Delicioso”

KahlÚa has launched a new ad campaign – “Delicioso”, which focuses on the brand’s origins – the heart of Veracruz, Mexico.  The new effort highlights its heritage and the combination of locally sourced 1OO percent Arabica coffee and sugar cane spirit.  The campaign features Veracruz-born actress Ana de la Reguera.  In the TV spots Reguera invites viewers to meet the people and explore the culture of her home state, while highlighting the origins and ingredients of Kahlua.  The tagline “Delicioso” is featured across all activations including advertising, merchandising, online and mobile.  The television spots will run on The Food Network, HGTV, TLC, TBS, and USA Network.  Print executions that feature the Kahlua bottle and cocktails with the word “Delicioso” will run in cosmopolitan, instyle, people, gq and esquire, among others.

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