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01.2011

Massachusetts Beverage Business

archivedPromotions

CAPTAIN MORGAN

will be running a yearlong, coast-to-coast pursuit to collect “One Million Poses”.  Fans are encouraged to upload photos or videos – at Facebook.com/CaptainMorganUSA – of their Pose along with the stories behind them.  For every Pose uploaded, Captain Morgan will donate $1 to the First Mate Fund, which was created to benefit non-profit organizations that demonstrate their willingness to be a good “First Mate”.  The journey for “One Million Poses” officially launched with the creation of “The World’s Largest Pose” – a 18O foot human mosaic stretching the length of the field at New Meadowlands Stadium in New Jersey.  Designed by aerial artist Daniel Dancer, the larger-than-life Pose was constructed from fabric, recycled tire mulch and more than 5OO people to complete the piece of living art – including former New York Giant Jason Sehorn, former New York Jet Keyshawn Johnson and Captain Morgan himself.

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