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01.2011

Massachusetts Beverage Business

archivedPromotions

Skyy Spirits

“Women & Whiskies” – an interactive community managed by women for women who love the spirit – has been launched  The inaugural event took place in New York where women gathered to sample different whiskies from Scotland, the US and Japan, find out the differences among the regions and sip whisk(e)y cocktails.  The effort is supported by the Skyy Spirits portfolio of whiskies that includes Wild Turkey and its American Honey, Glen Grant, Cutty Sark, The Glenrothes, Bowmore, Irish Mist, and The Yamazaki, among others.  The group will host future events throughout the US.  The Women & Whiskies community builds on Facebook, where a group of women (and some supportive men) discuss the virtues of the brown spirit.  facebook.com/womenandwhiskies.

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