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02.2011

Massachusetts Beverage Business

archivedPromotions

KAHLÚA

in partnership with celebrity chef and TV personality Aarón Sanchez, is bringing its Veracruz, Mexico, heritage and entertaining traditions to the US with the launch of “Delicioso Night In” – an initiative inviting consumers to spend one night a month in 2O11 reconnecting at home with friends, colleagues or significant others over conversation.  Now through March 27, consumers can log on to kahlua.com/DeliciosoNightIn or facebook.com/kahlua to join.  Those who join are automatically entered into a sweepstakes for a chance to win a trip to New York City for them and three friends including transportation to the city, a one-night stay in a luxury hotel and a personalized “Delicioso Night In” dining experience hosted by Sanchez.  Immediately following the stay, the four will head to Veracruz for four days.

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