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02.2011

Massachusetts Beverage Business

archivedPromotions

SMITHWICK’S IRISH ALE

has launched its 3OOth Anniversary Sweepstakes on the brand’s US Facebook Page.  Fans 21 and older can enter to win premium home-brewing kits through the customized sweepstakes tab.  The new promotion commemorates 3OO years of Smithwick’s brewing history originating at St. Francis Abbey, Ireland’s oldest brewery dating back to the 14th century.  It was at the site of the ancient monastery that John Smithwick began brewing his first ales in 171O.  Facebook fans can enter by visiting the Smithwick’s US Facebook Page.  Contest ends January 31.

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