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04.2011

Massachusetts Beverage Business

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archivedPromotions

Jameson Irish Whiskey

Jameson Irish Whiskey is running “Fire” – a new TV ad creative that follows the “Tall Tales” campaign.  The new one focuses on legendary stories about John Jameson.  Rather than a typical commercial, the spot appears to be excerpted from an epic-styled movie.  The humorous ad is set in Dublin in 1789, when a huge fire threatened to destroy all that John Jameson held dear.  As everyone runs in one direction, Jameson calmly walks toward a dam, which he opens with an axe.  The resulting giant wave – which sweeps Jameson along with it – storms through the city and reaches the Jameson distillery just before the fire does, saving it from harm.  The campaign will have an aggressive schedule on national cable TV channels such as ESPN, Comedy Central, FX, and Spike, and is supported by a comprehensive digital outreach effort – supplemented with radio and out-of-home advertising.




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