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05.2011

Massachusetts Beverage Business

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BACARDI LIMITED

BACARDI LIMITED has named its new Global Social Responsibility Ambassador. RAFAEL NADAL, ranked the ATP World Tour’s #1 tennis champion, now leads the company’s responsible drinking campaign, “Champions Drink Responsibly”.  Together, Nadal and Bacardi Limited will spread the message of responsible drinking to consumers through a global multi-faceted communications campaign that will utilize advertising, public relations, consumer experiential initiatives, and social media platforms.  This also includes a YouTube channel youtube.com/user/bacardiltdchampions and, for the first time, a “Champions Drink Responsibly” Facebook page: facebook.com/ChampionsDrinkResponsibly.

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