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05.2011

Massachusetts Beverage Business

archivedPromotions

The Balvenie Single Malt Scotch Whisky

 has launched the “Balvenie Rare Craft Roadshow” – a nationwide search for the craftsmen and artisans across America who maintain a dedication to the practice and preservation of traditional crafts.  Brand Ambassadors Andrew Weir and Nicholas Pollacchi will travel from city to city in a handcrafted Morgan Car, documenting their trip as they visit the workshops, studios and stores where crafts are being kept alive.  In addition to being featured on a website and in a nationwide print campaign, craftsmen will also have a chance to be honored at special celebratory events and featured in the dedicated web video series and resulting documentary.  To follow the progress of the Road Show, learn more about scheduled stops and nominate craftsmen, visit balvenie.com/roadshow.

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