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06.2011

Massachusetts Beverage Business

archivedPromotions

NEWCASTLE BROWN ALE

has brought back its “Your Beer. Your Glass.”  summer retail program that offers consumers the chance to claim their own Newcastle Geordie Schooner – the British-style brown ale glass.  In-store displays will feature Newcastle bottle cap stools and pint glass standees.  POS materials prompt consumers to either mail in six Newcastle Brown Ale bottle caps or go online to redeem the offer for a Geordie Schooner.  In addition, in-store samplings will be taking place.

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