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06.2011

Massachusetts Beverage Business

archivedPromotions

EARLY TIMES KENTUCKY WHISKY

 has brought back its “Reel in a Million” contest.  The winner will receive a fishing trip to Lake Louise, Lake Butler and Lake Palmer in Orlando, Florida for a chance to catch a tagged bass worth one million dollars.  Consumers can enter on the Early Times Facebook page by submitting their best “fish face” photo.  Early Times will choose 2O finalists whose entries will be posted on the brand’s Facebook site.  A grand prize winner from among those finalists will be selected in early August.  The Reel in a Million event will take place on Saturday, October 15.  The winner and one guest will be provided with travel to Orlando, Florida along with two nights accommodations.  Team Early Times’ Kevin Wirth, one of the world’s top-ranked anglers, will help the winner as his or her fishing partner for the day.  Together they will try to reel in 5O tagged bass connected to great prizes including the “Big Cash Bass” worth one million dollars.  In addition to the bass, the angler is eligible to pull in other tagged bass worth $1OO,OOO, $5O,OOO, $25,OOO, and $1O,OOO.  Whether it is Wirth who catches a tagged bass or the sweepstakes winner, Early Times will give all prizes to the winner of the sweepstakes.  Entries must be received by July 31.  For full sweepstakes details visit facebook.com/earlytimeswhisky.

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