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06.2011

Massachusetts Beverage Business

archivedPromotions

CORONA EXTRA

has launched the “Corona Beach Getaway” sweepstakes which gives customers a chance to win one of 1OO trips to Mexico by finding custom-wrapped Corona bottles or cans in stores.  Specially-marked beach bottles and cans with unique codes have been randomly inserted into packages nationwide.  Consumers can use the code to enter the drawing to win one of more than 17OO prizes that include branded patio umbrellas, rolling coolers and beach cabana tents, at CoronaBeachGetaway.com.  More than 11,OOO bottles and 1OOO 12-pack cans will include the new beach packaging.  As part of a separate on-premise promotion, consumers can submit a photo of their “Corona Getaway Moment” to CoronaTriptoMexico.com for a chance to win a beach vacation for two.  Ten finalists will also have their photo submissions posted on Corona’s Facebook page. The promotion ends July 31. The sweepstakes is supported by a national TV commercial, in-store displays and radio ads.

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